Speaker
Hassen Merdassi
Position:
Head of Projects & Development
Company:
Florette Ibérica
Hassen Merdassi – Agricultural Engineer and PhD in Sustainable Agriculture. He brings 23 years of experience leading the agricultural development of the European and Spanish benchmark in the fourth-range fresh food sector, Florette.
Expert in sustainable and regenerative agriculture, with a strong focus on soil health and biodiversity. Leader in digital transformation, innovative cultivation systems, and precision agriculture. Specialist in optimizing agricultural production processes and high-efficiency zero-waste projects. Driving technological innovation and operational sustainability within the agri-food industry.
Sessions